Anecdotally, I've been noticing that the mid-week daytime ticket sales have been looking strong. Most of my screenings during business hours have been at the Forum, where the house has been very busy indeed. My analysis of sold out sessions also looks pretty strong. So far, 43 sessions have sold out compared to only 15 for the same period last year. I realise that sold out sessions don't give a complete picture, but MIFF has got to be happy with numbers like that. Apparently, last year 185,000 sessions were booked; it'll be interesting to see how that compares with the final figures for 2009.
Coincidentally, 43 sessions have sold out for the last week of the festival (tomorrow to Closing Night), which compares to 23 for the same period last year. And the number can only increase.